Customer Diagnostics

Rising interest rates and rampant inflation causing customers to jump ship?

To keep them on board, we help identify, quantify, and retain customers that boost your bottom line.


Customer Intelligence that we generate

  • Diagnose customer pain points

  • Flag customers that you are at risk of losing

  • Model customer profitability

  • Identify dissatisfied customers

  • Recommend strategies

How we do it

  • Diagnostic surveys

  • Interviews & Focus Groups

  • Data analysis

  • Heatmap analysis

  • Predictive models

Our 15 years of experience has helped us to develop and refine several diagnostic tools to create actionable insights.


Our customer diagnostic team consists of industry experts with decades of experience in customer experience strategy. They have completed over 8 000 consultations for various government departments, NGOs and multinationals.


The insights provided by our customer diagnostic report will assist you in better understanding and meeting customer needs, enhancing customer loyalty and improving customer retention thereby increasing revenue and profitability.

Our Customer Experience Optimisation Team
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Valerie Webley

Customer Experience Specialist

32 Years Experience


Ex Head of CRM at BMW, ex Service Excellence Head at Accenture. Projects include Mercedes, Natwest, PWC.

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Lings Naidoo

Customer Analysis Specialist

26 Years Experience


Ex Accenture; Projects include Ford, Caterpillar, Barclays.


Khomo Mokobo

Finance Specialist

35 Years Experience


Ex Finance Director at General Electric, ex VP Finance at Lonmin, ex audit at Deloitte and W&Y


Etienne van Wyk

Customer Strategy Specialist

24 Years Experience


Ex Accenture; Has worked on Projects for Barclays, World Bank, National Treasury.


Our Clients

Contact Us